The South Korean star with signature platinum locks, Soo Joo Is a vision in denim.
The South Korean star with signature platinum locks, Soo Joo Is a vision in denim.
Photography: Cameron McNee
Styling: Christian Stroble
Soo Joo Park has always stood apart from the crowd. She is impossible to typecast, ever-changing in her look and style. With her global social media following and eye-catching street style, she has moved swiftly to the forefront of the international fashion scene as a budding style icon and modern muse for the fashion set. Born in Seoul, South Korea, she relocated to Southern California when she was just 10 years old. It was in the Bay Area that she was first scouted by a model agent while shopping in a thrift store.
After moving to New York, Soo Joo took a bold leap by dying her hair from natural black to platinum blonde. She was quickly noticed by major brands including Chanel and Tom Ford and walked in their shows soon after. In the world of advertising, Soo Joo has appeared in major campaigns for Michael Kors, DKNY, and GAP, as well as men’s designer and fellow Korean native Juun.J.
In 2015, Soo Joo was recognized as one of the most highly sought after professionals in the industry, being featured on Models.com’s coveted “Top 50 Models” and “The Money Girls” lists and cementing her status as a budding supermodel. Soo Joo is currently Global Brand Ambassador for the venerable brand and she is, in fact, the first Asian-American Brand Ambassador in L’Oreal Paris’s history.
