Supermodel Showdown: Soo Joo Park

Supermodel Showdown: Soo Joo Park

The South Korean star with signature platinum locks, Soo Joo Is a vision in denim.

The South Korean star with signature platinum locks, Soo Joo Is a vision in denim.

Photography: Cameron McNee

Styling: Christian Stroble

Soo Joo Park has always stood apart from the crowd. She is impossible to typecast, ever-changing in her look and style. With her global social media following and eye-catching street style, she has moved swiftly to the forefront of the international fashion scene as a budding style icon and modern muse for the fashion set. Born in Seoul, South Korea, she relocated to Southern California when she was just 10 years old. It was in the Bay Area that she was first scouted by a model agent while shopping in a thrift store.

After moving to New York, Soo Joo took a bold leap by dying her hair from natural black to platinum blonde. She was quickly noticed by major brands including Chanel and Tom Ford and walked in their shows soon after. In the world of advertising, Soo Joo has appeared in major campaigns for Michael Kors, DKNY, and GAP, as well as men’s designer and fellow Korean native  Juun.J.

SOO JOO WEARS JACKET ZADIG & VOLTAIRE, SHIRT WOOLRICH, NECKLACE JOHN HARDY

In 2015, Soo Joo was recognized as one of the most highly sought after professionals in the industry, being featured on Models.com’s coveted “Top 50 Models” and “The Money Girls” lists and cementing her status as a budding supermodel.  Soo Joo is currently Global Brand Ambassador for the venerable brand and she is, in fact, the first Asian-American Brand Ambassador in L’Oreal Paris’s history.

LEFT: SOO JOO WEARS JACKET ZADIG & VOLTAIRE, SHIRT WOOLRICH, JEANS RALPH LAUREN, NECKLACE JOHN HARDY, MIDDLE: JEANS COACH 1941, RING CHROME HEARTS, RIGHT: JACKET AND SHORTS GUESS, TOP AG JEANS, SUNGLASSES GUCCI, NECKLACE CHROME HEARTS, SHOES GIUSEPPE ZANOTTI, ON FACE L'ORÉAL TRUE MATCH LUMI GLOTION NATURAL GLOW ENHANCER, ON EYES L'ORÉAL INFALLIBLE PAINTS METALLIC EYESHADOW KIT, ON BODY L'ORÉAL TRUE MATCH LUMI SHIMMERISTA HIGHLIGHTING POWDER
Credits: MAKEUP COURTNEY PERKINS (STREETERS), HAIR ROBERT MEFFORD (ATELIER MANAGEMENT), MODEL SOO JOO PARK (WOMEN MANAGEMENT), PRODUCTION TESSA MAXWELL, MOLLY CARROLL (THE PRODUCTION FACTORY), BEAUTY PRODUCTION KATIE YU (STREETERS), DIGITAL TECHNICIAN CHRISTOPHER BLYTHE, PHOTO ASSISTANTS ETHAN CALABRESE, PARKER FEIERBACH, OUSMAN DIALLO, MAKEUP ASSISTANT AYANA AWATA, LOCATION ROOT STUDIOS BROOKLYN

UP NEXT

Fishbach Is Bringing French Synthpop Stateside