Famous for its eye-catching collabs, the ultimate New York City streetwear Supreme is now dabbling in beauty. The Downtown Manhattan institution teamed up with industry legend Pat McGrath on an exclusive lipstick that will become part of the label’s upcoming Fall/Winter collection.

Inspired by the hyped label’s signature red hue, this is Supreme’s first-ever beauty project. The collaborative lipstick is to be housed in a Pat McGrath Labs design tube printed with the streetwear label’s bold logo.

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SUPREME REVELATION ⚡⚡⚡ Supreme®/Pat McGrath Labs Lipstick: MatteTrance™ hyper-pigmented lipstick in shade ‘SUPREME’ developed exclusively for @SupremeNewYork Fall/Winter 2020 — SIGN UP ON PATMcGRATH.COM

A post shared by Pat McGrath (@patmcgrathreal) on Aug 17, 2020 at 4:52am PDT

In the past, Supreme has released a wide range of branded accessories: logoed bricks, cookies, binoculars, ziplock bags and more. In addition to debuting the lipstick, a Supreme Chucky doll, Colgate Cavity Protection toothpaste, folding chairs and fishbowl are also to be released this season.

Mark your calendar — the Pat McGrath Labs x Supreme lipstick will launch online and in-store on August 20. Check out the product teasers released via social media below:

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SUPREME VISION ⚡⚡⚡ Supreme®/Pat McGrath Labs Lipstick: MatteTrance™ hyper-pigmented lipstick in shade ‘SUPREME’ developed exclusively for @SupremeNewYork Fall/Winter 2020 — LINK IN BIO

A post shared by Pat McGrath (@patmcgrathreal) on Aug 17, 2020 at 4:48am PDT

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“I felt in my heart a wicked, burning desire that they would kiss me with those red lips.” – Bram Stoker, Dracula ⚡⚡⚡ Supreme®/Pat McGrath Labs Lipstick: MatteTrance™ hyper-pigmented lipstick in shade ‘SUPREME’ developed exclusively for @SupremeNewYork Fall/Winter 2020 — SIGN UP ON PATMcGRATH.COM ______ #PMGHowTo featuring *NEW* MatteTrance lipstick in shade ‘SUPREME’ and PERMAGEL ULTRA GLIDE LIP PENCIL in ‘BLOOD LUST’

A post shared by Pat McGrath (@patmcgrathreal) on Aug 17, 2020 at 4:51am PDT