Susan Alexandra Show Was NYFW '19's Most Fun

Susan Alexandra Show Was NYFW '19's Most Fun

The rainbow-bright accessories designer staged guerilla-style brunch theater.

The rainbow-bright accessories designer staged guerilla-style brunch theater.

Text: SAMUEL ANDERSON

Deploying color and optimism with Lisa Frank-grade abandon, accessories designer Susan Alexandra offers a cure-all to the Millennial burnout and all-black fatigue commonly seen among her young, savvy clientele. Her fashion philosophy is one that emphatically affirms color and razzle-dazzle in the everyday—that of the proverbial beauty school dropout, ready for the pink-hued dream sequence that may be just around the corner, regardless of her circumstances.

Alexandra’s Fall/Winter 2019 showcase was the perfect embodiment of that philosophy; earlier this week, the designer took over a Soho bagel shop, where a gender-bending troupe of friends and performers dressed as old-timey waitresses modeled her new line via countertop performance. Nestled alongside the smoked fish or slung over a colorful rolled-up sleeve, the highly graphic bags matched the number—a rendition of the '60s standard “Downtown"—in power and camp. Embellished with “I <3 NY” logos, cheetah print and lipstick-red cherries, the line was an ode to both the city's old-world culinary charms and an increasingly rare carefree attitude towards clothes.

Like Collina Strada's, the showcase used food as a medium to showcase the brand's deeper values. Alexandra's ecstatic presentation reflected both her inner circle (including comedians Lauren Servideo and Catherine Cohen and drag artist Steak Diane) and her small-batch business practices; “Inclusivity + FOOD + supporting small local businesses + working ONLY with people who [I] adore. An absolute dream,” Alexandra later wrote on Instagram. See inside the rainbow-bright presentation below—and don’t forget to tip your waitress.

Steak Diane at SUSAN ALEXANDRA Fall/Winter 2019 Presentation (Courtesy of Lumia Nocito)

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