Swarovski Celebrates 20 Years of V
Swarovski’s contributions to global sustainability are of a piece with its fundamental mission: to nurture beauty and harmony the world over, or in founder Daniel Swarovski’s words, to make “a diamond for every woman.” That pledge has placed Swarovski at the fore of the cultural imagination for 125 years— whether illuminating the dress Marilyn Monroe wore to serenade John F. Kennedy, providing a monumental backdrop to West End adaptations of Tina Turner’s life and Jennifer Lopez’s latest tour or adding luster to the pages of V Magazine.
Nadja Swarovski, Daniel’s great-great-granddaughter, has helped maintain Swarovski’s place at the cutting edge of history, innovating on both creative and environmental fronts. A year after appointing famed fashion editor Isabella Blow to consult for the brand in 1999, she helped launch Swarovski’s clean-water access and education initiative, Swarovski Waterschool, before founding the Swarovski Foundation in 2013. Today these missions are aligned with the brand’s core eco-minded practices: 35% of the company’s energy use comes from renewables and 76% of water use is met through recycled sources. And those same values are also embedded within high-profile collaborations like the latest Atelier Swarovski by Penélope Cruz fine jewelry collection, which sits as part of the brand’s drive for ‘Conscious Luxury’, utilizing a positive mix of materials including Swarovski Created Diamonds, responsibly sourced natural gemstones and fair-trade and recycled gold.
With her keen eye for emerging talents, Nadja Swarovski has ensured that past collaborations with the likes of Christopher Kane and Mary Katrantzou live on as timeless heirlooms today—as Kane’s, Katrantzou’s and others’ collections do in V Magazine’s special September fashion story, “A Celebration of Print by Nick Knight.” This unprecedented survey, printed on recycled paper as a nod to Swarovski and V’s commitment to sustainability, features a parade of one-of-a-kind couture, forged from historic editions of V and accessorized with the greatest hits of the Swarovski archives.
And to symbolize the power of these trajectories colliding, we’ve made a select 350 issues even more collectible—adorning them with a V-shaped constellation of over 800 real Swarovski crystals. Dive in!
Back in June, we teased a special collaborative project with longtime members of the V family: Nick Knight and Anna Trevelyan. To commemorate our 20th year, the two creative forces ushered in a fleet of fashion's next superstars to harness the power of printed matter—crafting one-of-a-kind garments with archival editions of V Magazine, brought to life by a parade of beauties. To complete this futuristic constellation, they rock the greatest hits of the Swarovski Atelier.
View now, below!
Makeup Erin Parsons (Streeters)
Hair Sam McKnight (Premier Hair and Make-up)
Models Grace Elizabeth (Next), Indira Scott (DNA),
Hoyeon Jung (The Society), Aweng Chuol (State),
Jazzelle Zanaughtti (The Society), Akiima (IMG),
Hannah Ferguson (IMG), Luna Bijl (DNA),
Jordan Daniels (The Society), Hungry
Manicure Adam Slee (Streeters) Tailor Kevin Geddes
Set design Andrew Tomlinson (Streeters)
Executive Producer Kat Davey (Liberte Productions)
Digital Technician Joe Colley Photo assistants Tom Alexander,
Ralph Lawson, Stefan Ebelewicz, George Read, Harry Ecroyd,
Gabor Herczegfalvi Stylist assistants Hamish Wirgman, Archie Grant
Makeup assistants Aya Watanabe, Christian Briceno, Manisha Parti,
Sergio Alvarez Hair assistants Fabio Petri, Kumiko Tsumagari,
Amidat Giwa, Ryan Wood Set design assistant David Konix
Production assistant Alice Carlet Runner Jess Chant
Retouching Epilogue Imaging Location Alva West Studios