Princess, emerald, oval, and pear. Maybe baguette. Round if you are a staunch traditionalist. Diamond cuts are plentiful and about as set in stone as the gems they revamp. Until now, that is. Swarovski has announced the launch of its new Octagon, a Swarovski Created Diamonds collection centered around a proprietary cut of the same name. It’s the facet of the future, smoother and more elongated than traditional cuts to date. In fact, actress Gillian Anderson debuted the diamond at the 78th Annual Cannes Film Festival, already ahead of the curve. 

Courtesy of Swarovski

Designed by Global Creative Director, Giovanna Englebert, the Octagon Collection distills the brand’s logo into a bold and feminine geometry, reimagining the signature octagonal frame inside which the Swarovski swan rests. In effect, the cut is subtly edgy, built to endure both securely and stylistically. 

Courtesy of Swarovski

Each Octagon cut boasts a total of 57 precisely engineered facets: 32 on the pavilion, 24 on the crown, and one on the table. Although, to create the cut, nearly a thousand different cut variations were evaluated, with the aforementioned final combo offering the best possible light-return—for those of us with no diamonds yet, that refers to the brilliance or ways in which the stone reflects and refracts light. Put in jeweler’s terms, the cut is more brilliant than a standard emerald or baguette cut (bye bye baguette). 

Courtesy of Swarovski

The collection features IGI (International Gemological Institute) certified, laboratory grown diamonds, chemically and visually identical to their mined counterparts (minus the ethical shadow, of course), and a complete range of pendants, earrings, bracelets, and rings each feature bezel set Octagon cut laboratory diamonds. Principled and powerful, the Swarovski Octagon Collection is a refracted vision of what fine jewelry is poised to become. Now, who wants to propose? V are only accepting Octagon cut. 

Courtesy of Swarovski