It’s that time of year again, and Swarovski is ready to kick start New York City’s festive celebrations.

This year, following the Austrian company’s longstanding tradition of lighting up Manhattan with holiday magic, Swarovski’s Fifth Avenue flagship store has been transformed with a festive display of enormous crystallized candy canes. The enchanting décor is embellished with over one million Swarovski crystals, bringing glamor and extravagance to the legendary shopping street and making Manhattan shimmer with holiday spirit.

Debuting in tandem with the recent release of the house’s “The Party of Dreams” holiday campaign by photography duo Mert & Marcus, with styling by Patti Wilson starring pop icon and upcoming star of the new Wicked film Ariana Grande, Swarovski is here to remind you that no holiday can be complete without some Swarovski sparkle, especially here in Manhattan. The jewelry titan has been spreading Christmas cheer in Manhattan for 20 years now, as the Swarovski Star on top of the annual Rockefeller Centre Christmas tree has long been recognized globally as a shining symbol of hope, community, and holiday spirit throughout the season and into a dazzling new year ahead.