Known for her poetic, soulful lyrics and award-winning hit songs, SZA is now channeling her iconic artistry into a new project — the launch of her clean beauty brand, NOT BEAUTY. SZA will begin rolling out the first product line exclusively through pop-up stores during the Grand National Tour, starting April 19.

Courtesy of NOT BEAUTY

“NOT BEAUTY wasn’t about me trying to enter the beauty market, it’s about me filling a need, it’s about me needing something that lasted as long as my show, as long as my conversation, as long as my date,” SZA said. “There was nothing that existed that did that for me and also made me feel moisturized. I don’t know much about much, but I know a lot about lips, and I feel like NOT BEAUTY is not beauty. It is just something that I wanted to share that worked for me and I hope works for you. It’s really well made. It’s awesome.”

Courtesy of NOT BEAUTY

The first products of NOT BEAUTY are three signature, one-of-a-kind lip glosses. The lineup is set to include three shades — In The Flesh, Strawberry Jelly, and Quartz—with more products like lip stains, lip liners and lip creams to come in order to achieve SZA’s signature layered lip look. 

Courtesy of NOT BEAUTY

NOT BEAUTY is cruelty free, gluten free, Sephora clean and vegan, and the first installment’s lip glosses are priced at $23. Even the packaging feels like an ode to the environment, with a wood-like texture and other natural hues. SZA’s planet-conscious line will begin to become available at Grand National tour stops when the tour begins in Minneapolis on April 19.