TAG Heuer to Celebrate 50 Years with Third Limited-Edition Reveal

TAG Heuer to Celebrate 50 Years with Third Limited-Edition Reveal

It's time for TAG Heuer's third reveal in New York. Get the details.

It's time for TAG Heuer's third reveal in New York. Get the details.

Text: Teddy Willson

Time flies when you’re making must-have after must-have. In honor of TAG Heuer’s 50th anniversary of its iconic watch, the brand will unveil its third limited-edition timepiece, with two still to come.

Cipriani, a posh Wall Street landmark, will host the celebration tonight. In an aptly-crafted entrance, guests will step back in time to TAG Heuer’s founding and continue their walk through the ages in the brand’s heritage exhibition. A light show and reverence-filled video will project throughout the venue’s grand hall before the ultimate reveal.

The third in a lineup of five special-edition designs, the watch is inspired by the 1990s, the Swiss brand’s third decade in the business of luxury design. The two already-released watches were nods to the ’70s and ’80s, while the two upcoming timepieces will honor the past two decades.

In typical TAG Heuer fashion, each watch has ties to motor racing. The first was unveiled at the Monaco Formula 1 Grand Prix and the second was unveiled in Le Mans, France, the home to the 24 Hours of Le Mans car race. Today’s reveal sets the stage for Brooklyn’s 2019 New York City E-Prix, a Formula E Championship race taking place in three short days.

2017/2018 Formula E Champion Jean-Éric Vergne will be in attendance at the TAG Heuer’s celebration, alongside other celebrity guests like Olivia Culpo, Patrick Dempsey and Paulina Vega.

Take a look at the upcoming motor racing schedule, and we’d be willing to bet that you’ll get a hint as to the timing of the final two TAG Heuer unveils.

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