Take a Breath With DONDUP's Elegant New Campaign

Take a Breath With DONDUP's Elegant New Campaign

The Italian brand created a stunningly simple and relaxing campaign for their SS18 collection.

The Italian brand created a stunningly simple and relaxing campaign for their SS18 collection.

Styling: MATHIAS ROSENZWEIG

Leonardo Da Vinci supposedly once said, "Simplicity is the ultimate sophistication." His fellow Italians at DONDUP, most of whom were born over half a century later, are on the same page. The brand's stunning campaign for their Spring/Summer 2018 collection assures us of this, overflowing with pieces that are as simple as they are captivating. Varying hues of milky cream are used on rough-around-the-edges denim or paired with green, meticulously embroidered jackets. Every look feels easy and approachable, making for an unintimidating nod to streetwear. Check out the video below, and head to DONDUP to see more styles for both men and women.

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