New, new, new! While the Dior Maison continues to make some changes—Jonathan Anderson debuting as the new Creative Director earlier in June, updating the Dior logo along with him—the newest revamp welcomes the grand opening of the New York boutique, the House of Dior.

The newest flagship is unveiled on the corner of New York’s 57th Street and Madison Avenue, just steps away from where Christian Dior first established the Maison’s American presence in 1948, once naming the city, ”one of the great capitals of the world.” Designed by renowned architect Peter Marino, the four-floor boutique showcases the Dior universe in a pared-down, yet inviting atmosphere, maintaining the Maison’s identity of French excellence.

Photography by Jonathan Taylor for Dior

One entrance brings guests through a creamy white and gold color palette, with classic Versailles parquet flooring, displaying the women’s leather goods and fragrances. The second entrance leads guests through the Dior menswear, an impressive selection of leather goods, ready-to-wear pieces, and footwear. The men’s and women’s selections then converge at a grand Colorama display of miniature Dior classics and a staircase leading to the third floor.

Arriving on the second floor, a meticulously curated assortment of women’s ready-to-wear pieces is presented. On the same floor, guests will find a bespoke men’s made-to-measure service, for clients to tailor a selection of Dior Men ready-to-wear pieces or customize a garment’s shape.

Photography by Jonathan Taylor for Dior

Following the grand Colorama display, you’ll reach the third and most luxurious floor, where Dior’s finest jewelry and most opulent handbags are displayed—in addition to intimate VIP salons and a dedicated fine jewelry room.

Saving the best for last, the fourth floor leads to the United States’ first-ever Dior spa. Like everything within the Maison, the couture spa experience can be tailored to each client’s desires. Cutting-edge technology, top wellness experts, and a curated menu of signature face and body treatments, the Dior spa houses an exclusive, serene post-shopping experience.

Photography by Jonathan Taylor for Dior