Target, in collaboration with Rowing Blazers, will launch a limited-edition collection in the fall beginning September 23. The collection boasts more than 100 colorful pieces and spans adult and kids’ apparel, accessories, home, outdoor play and pet products, offering high-quality style at affordable prices. 

“For nearly 25 years, Target has partnered with some of the biggest and brightest names in the industry, bringing guests on-trend designs at an incredible value,” said Jill Sando, Executive Vice President and Chief Merchandising Officer of Target. “This fall, we’re teaming up with Rowing Blazers, a brand known for putting a fresh, colorful twist on American classics. The limited-time-only collection includes apparel, accessories, and home products that deliver affordable style – with items starting at just $5 and most items under $30 – and pieces that the entire family, including pets, can enjoy as we transition to cooler weather.”

“Working with Target on this partnership is a dream come true,” said Jack Carlson, founder of Rowing Blazers. “My vision for the Rowing Blazers brand is based on the idea of taking the classics and making them fun, interesting, and approachable. This collaboration allows us to be more accessible than ever – with first-time products for Rowing Blazers like children’s clothing and home decor.”

This collection gives classic styles a fresh twist, reflecting Rowing Blazers’ unique take on timeless fashion. The pieces are designed to be mixed, matched, and personalized easily, and they come in a wide range of sizes and styles for everyone to enjoy. Perfect for fall, these items will keep you covered for everything the season brings – from cozy family outfits and gear for sports and outdoor fun to charming home accents that are just right for hosting get-togethers with friends and loved ones.

The collection will be available beginning Saturday, Sept. 23 on Target.com and in select Target stores, while supplies last.