Adidas has officially dropped it’s latest sports-meet-style collection dubbed, Adidas Z.N.E. featuring a roster on next generation faces including none other than rising pop phenom Tate McRae.
The Gen V cover star joins the likes of Jude Bellingham and Olympic Champion Noah Lyles for the fresh campaign which spotlights the larger community that is shaped by the world of athletics, dance, and music. To tie these worlds together, Adidas designed a uniform to create a sense of belonging and to inspire each figure’s fanbase to find connection through their love of sport, culture, and style.
“Trends are ever changing, but what we continue to see at the forefront of today’s style are comfort-first looks influenced and born from the world of sport,” shares Adidas’ Global GM Aimee Arana in the collection’s official press release. “What’s more, our audience are connecting with their peers by adopting these style codes deeply embedded in the culture of sport as an expression of unity–which is exactly what this campaign set out to celebrate.”
The Z.N.E. collection includes a number of key looks that include a signature hoodie, pants and shorts, as well as range of tops that are athletic in silhouette and material yet versatile in nature.
Adidas Z.N.E. is available online now and in select stores for purchase.