Taylor Zakhar Perez has seamlessly brought his on-screen magnetic charisma to the fashion world, becoming Lacoste’s Global Ambassador and starring in the newest underwear campaign. The confidence we’ve seen in his acting has now been translated into photography. Photographer Quentin de Briey and celebrity stylist Jason Bolden work their magic to capture Taylor in all its glory within the confines of a quaint but charming Parisian apartment. 

What better way to savor a lazy Sunday than lounging in your underwear, gazing out at the dreamy streets of Paris from your window? That’s the alluring fantasy that Lacoste’s new campaign brings to life!

Taylor captured every girl’s heart with his performances in The Kissing Booth 2 and 3, and now he has done it again by starring in this campaign.

The Ambassador is no stranger to Lacoste, having sat front row at the Spring-Summer 2025 fashion show. “It’s an honor to join Lacoste as an ambassador. I’ve always admired the history, legacy, and creativity of the brand, and it’s with great pride that I now carry the values of the crocodile.”

Lacoste, a French label founded by René Lacoste, was designed to be worn on the tennis courts and has since transitioned to shining on the runway.