Taylor Swift Unveils New Single “Look What You Made Me Do”

Taylor Swift Unveils New Single “Look What You Made Me Do”

We analyze the highly-anticipated lead single from 'reputation.'

We analyze the highly-anticipated lead single from 'reputation.'

Text: Jake Viswanath

After a week of slithering teases and a sudden album reveal that took us back to the mid-2000's, the time is finally here: Taylor Swift has officially returned. The superstar just premiered her new single, “Look What You Made Me Do,” the lead from her sixth studio album reputation out on November 10, and if the track is any indication, she’s coming for blood.

"I don't like your little games, don't like your titled stage," she sneers from the get-go (a stab at Kanye's floating stage on his Saint Pablo Tour?), making one thing clear: she's pissed. In what is her most searing self-commentary since her smash hit "Blank Space," Taylor plays up to the sociopathic snake image she gained after the "Famous" scandal, revving the drama up to a level of near madness, but with her tongue firmly in cheek. “The world moves on another day, another drama drama / But not for me, not for me, all I think about is karma / The world moves on but one thing’s for sure: maybe I got mine, but you’ll all get yours," she spouts atop menacing bass, stabbing synths, and a haunting orchestral intro. You can practically hear her psycho man-eater persona from the "Space" video crawling out from her grave. She may be taking a little responsibility, but she has no intent to let us get away scot-free.

The most genius thing about the song is the amount of internet interpretation it sparked, with all of her supposed enemies like Kimye, Katy Perry, and ex-boyfriends being brought up as potential targets. In typical Taylor fashion, she doesn't give names, instead straddling the line between victimhood and ownership. It plays like a gleeful and hilariously sinister exploration of her newfound reputation, where she sounds in on the joke without apologizing for what caused it in the first place. And she'll keep all eyes on her when she debuts the single's video during Sunday's MTV Video Music Awards, the scene of the first Taylor-Kanye incident in history, which just happens to be hosted by Katy this year. Call it savage, petty, or desperate (all are valid), but it still sounds great on Taylor.

While a change in sound is not a complete shock given the imagery for her new era, the return of frantic electroclash from one of the world's biggest artists is a major curveball in today's music landscape, albeit an inspiring and refreshing direction. As she says herself, "I'm sorry, the old Taylor can't come to the phone right now. Why? Oh, cause she's dead." Let's hope for even more bold risks in sound on reputation. Get a sneak peek at the upcoming video below.

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