Telfar Debuts New Styles with NYFW Immersive Presentation

Telfar Debuts New Styles with NYFW Immersive Presentation

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Telfar Debuts New Styles with NYFW Immersive Presentation

The buzzy New York brand unveiled new accessory and ready-to-wear this season.

The buzzy New York brand unveiled new accessory and ready-to-wear this season.

Text: Matthew Velasco

Telfar Clemens' motto "it's not for you, it's for everyone," was more poignant than ever this season. With a handful of brands opting to present virtually or in front of reduced audiences, Clemens took the opportunity to continue his brand's hugely popular Telfar TV series. Unveiled less than six months ago, Telfar TV is a publicly accessible network that streams monthly events and showcases for the brand's die-hard fans. Think QVC, but make it fashion.

Shunning the traditional runway format that has become ubiquitous in the industry, Clemens's multi-faceted experience challenged the perceptions of what a fashion presentation can be. With the designer himself auctioning off bags to viewers, interacting with artists, models, and poets on stage, and even encouraging the on-set audience to get involved, Clemens' community-oriented ethos solidified that he is in a league of his own.

Not only connecting virtually with dedicated followers of the brand, the audience included a host of notable names in the realms of art, music, and entertainment: Solange Knowles, Maliibu Miitch, Precious Okoyomon, and more. Blurring the line between presentation, interaction, and fashion spectacle, guests were treated to a cheerful, and democratic, display that touched on topics like politics, poetry, and of course, fashion.

While Telfar is best known for its hotly coveted 'Shopping Bag,' this season, the brand took its accessory game to the next level with the newly unveiled duffle and circle bags. Unveiled last season, the duffle bag was featured in new color ways and shown layered with colorful ready-to-wear. Too, the circle bag was carried by a handful of Telfar TV models and is sure to be the brand's next big commercial hit.

Shifting from must-have accessories, the New York-based brand also showcased its sartorial exploration of elevated athleisure and deconstructed classics. Utilitarian fabrics like denim and cotton were popular choices for the brand this season and worked perfectly with the designer's off-the-shoulder tops, distressed jeans, and matching track suits.

If it wasn't clear from the success of the brand's 'Shopping Bag'—aka the 'Bushwick Birkin'—Telfar is reshaping the future of fashion, community, and e-commerce. Looking beyond presentations reserved for fashion's elite, the brand's Telfar TV showcase re-upped its commitment to engaging and highlighting voices that have been historically shunned in the industry. As the brand closed out the NYFW calendar this season, the future of fashion is surely destined to be filled with community, interaction, and light-hearted togetherness.

Credits: Images Courtesy of Telfar/Dan Lecca.

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