You’ve seen it on the internet, you’ve seen it being worn in various sizes and colors on the subway, and you’ve definitely thought to yourself by now, “what is this bag?”. 

Perhaps to be noted as the it-bag of the past year, Telfar is making history and taking over fashion with their cult favorite unisex logo bag. Telfar’s faux-leather rectangle bag, clad in their famous embossed logo, includes both long and short straps, as well as a magnetic closure.

Lucky for you, Telfar just released a new limited line of so called Logo Bag in perfect pastels ($150). Robin’s egg blue or soft baby pink? Your choice. Don’t worry, they’ll go with everything (including Apple’s annual Spring collection of pastel silicone phone cases).