For the incoming season, Alaïa has found inspiration for its recent campaign in the incredibly talented actress, singer, model, and dancer Teyana Taylor. The campaign emphasizes the central principle of Alaïa, celebrating and dressing the female form. Wearing sculptural pieces with classic cut-outs or metallic embellishments, the garments on Teyana accentuate rather than distract, a distinct component of Alaïa’s way of dressing.

“The collection pulled me in right away. It’s bold, it’s feminine, but there’s a strength to it that I really connect with. I’ve always loved fashion that lets a woman own who she is without having to say too much. David captured that confidence in a way that feels very natural to me. Strong, sensual, and completely in the spirit of Alaïa,” says Taylor.

Throughout, Taylor’s silhouette takes center stage. She moves with the ease of an experienced performer. Her movements are shot by David Sims in simple black and white photography. The style maintains a focus on the talent’s silhouette and serves as an alternative mode of channeling intensity. The aesthetic of Alaïa mirrors this simplicity, the campaign a true reflection of the fashion house. 

The presence of a central female figure is a pillar to Alaïa. Before Taylor, Grace Jones and Tina Turner embodied the presence of Alaïa. The centralization around a strong, feminine presence is carried forward with this campaign. It’s a continuation of the commitment Alaïa makes to its buyers. A commitment to understand, appreciate, and accentuate the female form.