Calvin Klein introduces the Perfectly Fit Bra, which is exactly what it sounds like: an everyday bra designed for movement and comfort, with an added lift. To promote the launch, Calvin Klein tapped Golden Globe-winning actress, singer, and director Teyana Taylor. Throughout the campaign, Taylor moves with ease and confidence to the sound of Tina Turner’s “The Best.”

Shot and directed by Gordon von Steiner, the sensual campaign highlights both the freedom of movement the bra provides and the confidence that comes with its fit. Built-in padding allows the level of lift to adjust proportionally with sizing, creating a natural push-up effect, while the seamless construction provides added support. The Perfectly Fit collection includes the Custom Lift Demi Bra, W