Shot by Luis Alberto Rodriguez, the campaign highlights the collection’s universal appeal by featuring an eclectic trio: producer Kaytranada, model-actor Archie Renaux, and model-musician Soo Joo. Each brings a distinct flair to Giorgio Armani classics, making a powerful statement on individuality.

Photograph by Luis Alberto Rodriguez

The curated wardrobe emphasizes the brand’s renowned soft tailoring and top-tier fabrics like vicuña, cashmere, and fine wool, presented in Armani’s signature navy blue and black palette. Key staples, single- and double-breasted jackets, knitted blazers, refined coats, fluid trench coats, crew-neck sweaters, T-shirts, shirts, trousers, and evening wear, demonstrate an elevated yet adaptable style.

Photograph by Luis Alberto Rodriguez

Now available in select boutiques across Milan, Paris, New York, Beijing, and Tokyo—plus online—this collection reflects Armani’s hallmark aesthetic, while setting a new benchmark for effortless elegance.

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