What started as a simple need became a symbol of identity, creativity, and status. Historic examples include the 1901 Gaston-Louis Vuitton Steamer bag with bold graphics, and a 1911 trunk made for designer Paul Poiret with his name painted across it. 

This long-standing tradition laid the foundation for Mon Monogram, launched in 2008. Originally developed to bring a modern twist to trunk customization, the service allowed clients to add their initials and color-coded stripes to classic pieces. Since then, it has expanded significantly. Today, the Maison offers a broader array of made-to-order options, all crafted by skilled artisans in its French ateliers.

Courtesy of Louis Vuitton

From travel bags and city carryalls to small leather goods, clients can personalize beloved silhouettes such as the Keepall, Horizon luggage, Christopher backpack, and passport covers. The customization palette now includes a wide selection of hues, graphic stripe designs, refined lettering, and vintage-style patches inspired by decorative movements like the Belle Époque and Art Nouveau.

Whether it’s for yourself or a special gift, Mon Monogram creates one-of-a-kind pieces with meaning and that represent personal memories, milestones, or loved ones. As the service grows, even more materials, styles, and motifs will be available to make each Louis Vuitton creation truly your own.

Courtesy of Louis Vuitton