Just outside Catalonia, in the Spanish countryside of Tavertet, Queer’s Drew Starkey dons a three foot golden feather atop his head. He walks barefoot through the brambles and lounges on a drift of decaying leaves. And he’s dressed in LOEWE SS25. 

The Spanish House’s latest campaign, also featuring actress Taylor Russell and LOEWE global ambassador Wang Yibo, looms as a provocative analysis on the relationship between the mortal and the natural.

Photographed in the forest terrain of Tavertet (a nod to the brand’s land of origin), the campaign adopts a visual language of isolated intimacy and the nearly pagan connections derived from an indomitable force of nature. Just look at the waltzing wardrobes of crinoline dresses. The delicate, almost anthropomorphic, silhouettes hovering above the ground intimate one of nature’s innate paradoxes: the natural realm is as tender as it is tough, as gentle as it is unforgiving, and as effusive as it is eerie.  

Under the creative direction of Irish designer Jonathan Anderson, currently in his tenth year of LOEWE tenure, the SS25 collection pulls from the brand’s geographic roots. Floral prints and feathers lend a raw aesthetic brimming with color, and the earthy leather and draped trousers reintroduce the wearer to the simple palettes and free-flowing structures of the natural world. 

LOEWE’s SS25 line functions as an expression of its ethos ー one rooted in an inherent longing for nature. But the world is not unequivocally giving. Longing is not reason enough to receive all its bountiful benefaction, so our dangerous dance with the dirt and dust endures. And LOEWE is poised to supply the wardrobe.

The SS25 men’s collection and SS25 women’s precollection is available on LOEWE.com.