This feature appears in V129 now available for purchase. 

The modeling industry is rife with the most interesting of faces. But behind them will always be even more interesting stories. And behind these faces, reflecting the best of what London has to offer, are passion, drive, creativity, and an underlying need to keep pushing and delivering the best they can. In this shoot by photographer Sølve Sundsbø, these models bring their own individual appeals and personalities to the front of the camera for V and showcase the diverse meanings of beauty, fitted with their own mantras.

“Right now I am focusing on my creative practice as I will use it as my tool to expose the dark corners of society, humanity and my own self.” – Laura Morgan

Alva Claire wears dress Di Petsa

“I feel very driven to keep applying pressure on having better size representation in the fashion industry. I’m hopeful for the future and I’m excited to continue to push boundaries.” – Alva Claire

Arizona Muse wears top, shoes, jewelry Chanel, Briefs Eres, socks stylist’s own

“In my life I’m deliberately replacing an emphasis on my individuality with an emphasis on building community, through the lens of a climate activist.” – Arizona Muse

Stella Jones wears dress Burberry; On Skin Biossance Squalane + Vitamin C Dark Spot Serum

“Getting through school is definitely my biggest drive; I’m just hoping we can all enjoy a summer with family and friends.” – Stella Jones

Jeny & Georgia Howorth wear all clothing Maison Margiela

“ME is driving ME! Spending so much alone time this past year has forced this into play, and oh how refreshing it is! Focusing on myself is a total revelation.” – Jeny Howorth

“Last summer i took up embroidery which has bloomed into a whole new world of inspiration and ideas for me. Calming and creative, the perfect energy for this year.” – Georgia Howorth

Jade Parfitt wears dress Erdem, Jewelry Cartier; Tabitha and Silver wear dresses Little Bevan, Jewelry Chanel

“My children are the reason I get up every day. Their endless creativity has inspired me to take up painting—and their endless busyness has inspired to take up meditation.” – Jade Parfitt

Hannah Motler wears all clothing and accessories Dior; Claudia Contortionist wears headpiece and sleeves Aziz

“I have focused on ways to give myself peace of mind, in taking up yoga and learning to breathe, unwind and be kind to myself.” – Hannah Motler

Claudia Contortionist wears headpiece House of Malakai, Jewelry Cartier

Caren Jepkemei wears dress Saint Laurent by Anthony Vaccarello

See below for the full fashion film:

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