What better way to kick off the Spring season than with a newly opened Burberry pop-up store? After all, it wouldn’t be springtime without the iconic Burberry trench coats populating the streets of New York. And this year, along with the blooming flowers and the magical cherry blossom trees, the City hosts an in-store experience to bring the same zest to Fifth Avenue.

Set on the ground floor of the upcoming Fifth Avenue Burberry store (which it’ll open in June 2023), the “Burberry Trench Pop-Up” opens the door to the behind-the-scenes of the brand’s most renowned piece. The in-store experience, in fact, will celebrate Burberry’s commitment to artisanship: customers will be able to schedule appointments to work with artisans from Burberry’s Castleford manufacturing site and with New York City-based tailors for personalization. Unique buttons, embroidery, and exclusive patches are among the elements that you will be able to choose from to customize your rainwear item.

The store’s interior design carries on the idea behind Burberry’s Autumn Winter 2023 show, where artistic director Daniel Lee challenged the emblematic Burberry check with unprecedented hues of yellow, red, and green, and reinforced the brand’s connection with the outdoors. Once again, it seems that the inspiration comes from Burberry tents from the late 19th and early 20th centuries. Featuring an overhanging tent, the space is embraced by walls covered in the Burberry pattern, and pervaded by a feeling of warmth and a glow of cordiality.

The rainwear in-store experience in New York City is open through May 2nd, 2023.