Cue the spotlight! Beyoncé and Levi’s close out the year-long REIIMAGINE campaign with The Denim Cowboy, a cinematic moment that also introduces the highly anticipated BEYONCÉ X LEVI’S® denim collection.

“The Denim Cowboy marks the culmination of a partnership that has explored reinvention and reinterpretation at every turn,” says Kenny Mitchell, Levi’s Global CMO. “It’s a new level of collaboration that has placed women at the center of the narrative and reaffirmed Levi’s® place at the center of culture.”

Courtesy of Levi’s

The collection takes Levi’s signatures and revamps its silhouettes with Beyoncé’s unmistakable edge, blending rhinestone-laced glamour, corset-inspired lacing, and refined minimalism into pieces that make a statement of individuality. Leading the lineup is the 501 Curve, a hero silhouette that celebrates curves while preserving the straight-leg structure that has made the 501 timeless. Offered in three distinct finishes: Western Crystal, Laced Up, and Authentic, the seven-piece range is completed with a custom BEYONCÉ X LEVI’S leather patch and the first-ever double arcuate stitch on the back pockets.

Courtesy of Levi’s

Set to a special cut of “Levii’s Jeans” from Beyoncé’s Grammy-winning Cowboy Carter, the 90-second campaign film blends new and extended scenes from earlier chapters including Launderette, Pool Hall, and Refrigerator, while drawing on the brand’s iconic ‘80s and ‘90s ads. At its center, Beyoncé exudes power and playfulness. In one of the film’s most talked-about moments, she beats the local pool hall shark, played by Timothy Olyphant, and walks away with his 501 jeans.

Available now at shop.beyonce.com, Levi.com, and in Levi’s stores.