Envisioned by creative director Rocco Iannone, Ferrari has just unveiled its SS25 advertising campaign featuring Amelia Gray, Rejoice Chuol, and Hedi Ben Tekaya. For this new chapter, the brand has chosen a space that features the Ferrari 250 GT Berlinetta Lusso, which made its appearance at Teatro Alcione during its fashion show earlier this year.

Shot by Willy Vanderperre—the mastermind behind two previous Ferrari campaigns—SS25 carries a cinematic flair that invites viewers to explore a realm of endless racing possibilities. The setting, framed by mirrors and leather seating reminiscent of Ferrari’s iconic interiors, encourages self-reflection through the models’ expressive body language and intense gazes.

Courtesy of Ferrari

Courtesy of Ferrari

Courtesy of Ferrari

Each is dressed in colors drawn from Ferrari’s storied car designs, carefully fashioned using finishes and textures reminiscent of real automotive interiors. From the smooth, draped nappa to the radica-effect nappa—complete with bold contrasts and glossy touches—these elements evoke the tactile and visual qualities of Ferrari’s iconic seat leather and upholstery. Workwear-inspired denim, meanwhile, is elevated through modern jacquard weaving that offers a subtle nod to the structural techniques of car manufacturing.

Courtesy of Ferrari

Complemented by Ferrari’s signature accessories—such as the La Ferrari Dino Bag, the new Nello, The Ferrari Tool Case, driving gloves, eyewear frames, and sculptural jewelry—each look reinforces the brand’s enduring legacy. It is as though each individual seamlessly merges with the car itself, woven into the fabric of Ferrari’s identity. At the center, the vehicle remains the focal point, symbolizing its timeless racing spirit.

Courtesy of Ferrari

Courtesy of Ferrari

However, more than just a tribute to its past, ‘The Ferrari Cabinet’ pushes the brand forward, reimagining its DNA through the movement of fabrics, the texture of materials, and the interplay of form and function. In this space, where fashion and automotive heritage merge, Ferrari continues to redefine its presence beyond the road, proving that its influence is as much about identity and transformation as it is about racing.