The House Always Wins: Chanel’s Biarritz Cruise

Matthieu Blazy unveils Chanel’s Cruise 2026/27 collection at Le Casino Municipal

The Chanel girl is a lucky one—especially those wearing the French house’s new Cruise collection. Of course, the brand is no stranger to delivering the crème de la crème for this particular season—designed to be purchased this winter and worn on holiday escapes.

After a night in which Chanel took over Les Halles de Biarritz, the city’s gourmet food market, with cheeses, wines, breads, free cigarettes, and endless appetizers (not to mention appearances from Marion Cotillard, Tilda Swinton, and Nicole Kidman), the fashion house unveiled its latest collection under Creative Director Matthieu Blazy.

Held at Le Casino Municipal in Biarritz, where guests were welcomed with morning champagne and sweeping ocean views through floor-to-ceiling windows, the 11:00 a.m. show drew inspiration from mermaids, coral, and seashells—an entirely fitting direction for a Cruise collection that, despite debuting on a gray and cloudy day, had us thinking ahead to this year’s December getaway, when these pieces will finally arrive in stores.

On Chanel’s website, the House writes: “The little black dress continues its reinvention. Both a signature and a manifesto, the double C spans through silhouettes perpetually in motion, from fluttering silk foulard ensembles and rustling raffia skirts, to washed cotton canvas suiting. The salon slips into the beach.”

Despite being void of any literal wheels of fortune or roulette tables, the casino setting—which offered stunning views out over the Bay of Biscay—reminded one of how fashion, much like poker, is a lot less about luck and being dealt a good hand, as we often perceive it, and more about skill—bluffing, holding a poker face, knowing how to hold yourself.

So what’s something to take away from this Cruise collection, besides of course a desire to lounge in the sunshine of France’s luxurious beaches? That making your own luck is less about chance and more about knowing how to dress the part. 

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