The Intricacy of Science Meets The Freedom of Magic: Swarovski’s Latest Mathemagical Collection

The iconic jewelry house dropped their SS23 collection, showcasing six new design families.

A product of crystallized imagination, Swarovski unveils a new world of wondrous products for Spring Summer 2023. Spellbinding new designs and altering the foundation of previous collection centerpieces, the jewelry house creates an oasis where magic and science clash. For their latest collection, Swarovski Creative Director Giovanna Engelbert stepped into the Mathe-magical Garden, the home of untold wonders – where geometry fuses with vibrant flora and fauna, and where dreams of crystals are beautifully brought to life.

Embroidered even in the faintest detail, harmony sings of the natural world in unison with science, art, and the existence of a space beyond time, alluding to a world of endless possibilities. Following uniform expressions, such as color themes and forms, Swarovski’s signature design language remains at the heart of the range. Expert precision and savoir-faire span the many choices of jewelry, watches, and accessories, all designed for joyful self-expression.

The six new designs apart of the houses “New To Our World” segment that are making their debut are the Fashion Swan, Florere, Idyllia, Pop Swan, Rota, and the Volta. Each piece offers unique and fresh perspectives, sparking new house revelations and altering foundations.

Fashion Swan

A one of a kind staple piece, the iconic Swarovski Swan is transformed with luxurious detailing and a romantic vintage look prompting a breathtaking statement with every decoration.


A garden of extraordinary flowers bursts into life, with shining combinations and unexpected colors unfolding before your eyes. This vibrant new collection explores a wide variety of floral motifs, each celebrating Swarovski’s artistry and savoir-faire in many different executions – from full cuts to delicate pave settings. The wonderland of precision and meticulous faceting highlights Swarovski’s cutting expertise at its best.


A life lived in magic. Like their utopian name, these intricate and picturesque creations of exotic flora and fauna transport the imagination to sights and wonders in faraway places.

Pop Swan

A youthful take on the iconic Swarovski Swan inspired by the graffiti movement, the Pop Swan family presents emboldened pieces that appear to drip with paint.


Shifting gear with precise engineering and industrial style, the Rota family features mechanical designs filled with gears and wheels for a progressive world of fashion.


Laced with elegance and technically striking forms, the bow-inspired Volta family will wrap you in personal styling that makes each adornment feel like a gift. Offering a contemporary take on the romantic heart and ribbon motifs, these designs beautifully elevate the emotion of love, which makes them a perfect Valentine’s Day gift for a loved one.

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