The Language of Calvin Klein Embraces Multimedia in Their Fall Campaign

The Language of Calvin Klein Embraces Multimedia in Their Fall Campaign

Order Now

The Language of Calvin Klein Embraces Multimedia in Their Fall Campaign

Check out the highlights from Calvin Klein's new fall campaign.

Check out the highlights from Calvin Klein's new fall campaign.

Text: Gaby Messino

Calvin Klein returns with a new collection of comfy and cute undergarments to keep you cozy this fall. The Language of Calvin Klein utilizes multimedia as an exploration into the #mycalvin campaign. The line, made of stretch cotton, focuses of minimalism and comfort. It aims to heighten basic underwear while maintaining quality and simplicity. Items feature the brands signature "Calvin Klein" stretch band, while exploring new items like t-shirts and hoodies. Beyond loungewear the campaign features denim items such as cropped jackets and straight-legged jeans inspired by 90's aesthetics to create a simple silhouette. Using natural denim these items use a reduced quantity of water used during the dyeing process.

The campaign features a diverse international cast of creatives to bring buyers new looks. This list includes BLACKPINK's JENNIE, actor Damson Idris, model Kaia Gerber, writer Moses Sumney, singer-songwriters Deb Never and Dominic Fike, as well as Martin Scorsese's daughter Francesca Scorsese. Each brand ambassador is featured in a one-minute video for Calvin Klein in addition to modeling the new looks. These embody moments from every day life and the language of the real world such as daydreaming or talking to yourself. They were shot by photographer Renell Medrano (except for JENNIE who was shot by Hong Jang Hyun).

UP NEXT

“Christian Dior: Designer of Dreams” Comes to Brooklyn Museum
The exhibition traces the house’s history and brings Dior’s inspiration to life