Unveiled first during a mesmerizing live presentation at Courchevel’s iconic altiport, the highest runway in Europe, the collection builds on the brand’s alpine heritage while introducing a reinvention of urban fabrics engineered for high-altitude conditions. The season also marks the continuation of Moncler’s support for Braathen ahead of the Winter Olympic Games, where the brand will assist the Brazil Olympic Committee and serve as technical sponsor for the national alpine ski team.

For this campaign, photographer Mario Sorrenti shot an extraordinary cast in the Alps. Lucas Pinheiro Braathen, Brazil’s first alpine skiing medalist, appears alongside Chloe Kim, the youngest woman to win Olympic gold in the snowboard halfpipe and the first to achieve consecutive titles. Meanwhile, Vincent Cassel brings his signature cinematic charisma, and Amber Valletta, the 90s iconic supermodel, embodies the collection’s refined allure.

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In this collection, everyday wear fabrics such as denim, suede, flannel, and gabardine receive mountain-ready treatment through advanced textile research and expert workmanship. One of the defining innovations of the season is a new technical denim developed in Japan’s Kojima region. Designed to withstand snow and wind while retaining its natural indigo character and drape, the fabric offers windproof, waterproof and breathable qualities.

Turning to ski and snowboard wear, the puffers return with adaptable warmth and refined comfort. All enriched with corduroy, wool and velvet touches, along with sleek metal and leather trim. Alongside, graphic outerwear comes crafted from quilted panels of GORE-TEX canvas, stretch tech nylon and DERMIZAX DX blends aesthetic impact with full technical protection.

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For après-ski moments, chalk-white suede, shearling and nylon form silhouettes that are timeless and enduring. Layers of mouliné wool, long-haired shearling and mélange wool gabardine build depth, and artisanal Aran, Fair Isle and folk-inspired intarsia knits lend a handcrafted warmth.

Beyond apparel, the collection expands into equipment through a WHITESPACE x Moncler Grenoble snowboard designed by Shaun White. Each board is individually numbered and offered in two colorways, adding a high-performance, all-terrain silhouette to the season. The collection is now available in selected Moncler stores and on moncler.com.

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