Individuality never goes out of style. Neither does Cartier’s Tank Watch.

The excellence and luxury of Cartier is captured in the timeless timepiece, a modern craft that transcends trend and tradition, evoking something truly, profoundly Cartier. Sophistication wrapped around the wrist, the Tank Watch’s elegant design was created in 1917 by Louis Cartier, who made the bold aesthetic decision to create a rectangular-faced watch inspired by the birds-eye view of a combat vehicle, avant-garde in a sea of round-faced timepieces.

Malgosia Bela—The Timeless Multi-Hypenate

For V, the Tank Watch is captured in two styles—the Tank Must and Tank Louis—by Chris Colls in Paris, and styled by Dan Sablon. Rhythmic, dynamic and true to the opulent ethos and signature craftsmanship of Cartier, the New Classic is a revelation of time, a wonder of expression, and a feat of luxurious design.

Edita Vilkevičiūtė—Legendary Lithuanian Beauty

Worn by Edita Vilkevičiūtė, Malgosia Bela, Mahany Pery, and Alexandra Agoston in the pages of V132, the Cartier Tank watch is the purest form of the rectangular design, capturing the spirit of Cartier in the culture of the 21st century. The Tank Must fuses two pillars of Cartier—the Tank, quintessential and operative, and Must, a name ingrained in Cartier since the ’70s, epitomizing the spirit of luxury—into a sleek, elegant timepiece, an icon of the Maison.

Alexandra Agoston—Shapeshifting Fashion Muse

In monochrome versions and an original, the chic watch is ever-evolving and eternally graceful, adorning each wrist with rounded brancards and finessed dial proportions, a classic look ricocheting through time.

The Cartier Tank Louis Watch seen on Mahany Pery is an echo of a variation of the Tank from 1922. Refined brancards, softened edges and a stretched case define the classic Tank Louis, inlaid with Roman numerals and subtle nuances setting it apart from the Tank Must. A cabochon sapphire solidifies Cartier’s elegance and character, and the choice of a blue or red style pays tribute to the house’s traditional palette.

Mahany Pery—Paris’ Daring New Darling

With Cartier, time isn’t a moment. It’s a lifestyle.

See below for the full fashion film!