The New Classic

As seen in the pages of VMAN 47, Cartier’s timeless accessory of the fall gets captured by Chris Colls.

Cartier’s timeless accessory for fall? The perfect timepiece. More specifically, the iconic Tank Watch.

Captured by Chris Colls in Paris, the Tank Watch embodies the spirit of Cartier: luxury, tradition, and most importantly, character. The craftsmanship of the watch speaks through decades, transcending its conception in 1917 to land on the pages of VMAN 47 in the 21st century, elegantly styled by Dan Sablon on Clément Chabernaud, Khadim Sock and Parker Van Noord.


“Time is [intangible] and you cannot stop it. Yet it is something we can capture, sometimes even pause it for a brief moment through photography. I think that is one of the things that [drew] me to [this industry].”Clément Chabernaud

Clément wears top Charvet / Watch Cartier Tank Must / On hair Olaplex No.3 Hair Perfector


Clément wears jacket Dior Men / Watch Cartier Tank Must


Clément wears top Charvet / On skin Aesop Geranium Leaf Hydrating Body Treatment


Sophistication rests not in the palm of one’s hand, this fall, but instead on the wrist. The Tank Must is a classic style, rendered as an avant-garde design diverging from traditional round-faced watches, instead imitating a tank as seen from above. Sleek and suave, the Tank Must never goes out of style; an icon of the past century, a pillar of the present.


“I love what I do, and I find that my work is often measured in time. From the time I wake up for my appointments to the call time for shoots…time is everywhere, it’s all [encompassing], and it’s all-consuming.” —Khadim Sock

Khadim wears all clothing Hèrmes / Watch Cartier Tank Louis


Khadim wears all clothing Dsquared2 / Watch Cartier Tank Must / On skin Byredo Mojave Ghost


Khadim wears shirt Charvet


In variation, the Tank Louis fuses all the greatness and craftsmanship of the Tank Must, transferring it to an ever-evolving style noted for its softened edges, stretched case, and cabochon sapphire, recalling the tradition of Cartier in red and blue styles.


“Now that I come to think of it, it’s funny how time plays around. I might do the same thing twice but depending on how I feel, the perception of time changes.”—Parker Van Noord

Parker wears top Burberry / Watch Cartier Tank Must


Parker wears jacket lapel (worn as scarf) Versace / On skin Augustinus Bader The Cream
Parker wears pants Prada / Watch Cartier Tank Must / On hair Dr. Barbara Sturm Scalp Serum

Fall in Paris is romance, confidence, opulence, Cartier. Walks along the Seine; people watching at a café; a symbol of luxury and iconic craftsmanship your closest companion, resting on your wrist all the while.


See the full fashion film below!

Discover More