In a reintroduction of the luxury house’s 2015 camouflage print, Coach has unveiled a bold new Camo Print collection. While the words ‘camo’ and ‘bold’ usually don’t go hand in hand, the house is all about breaking boundaries.

Inspired by the out-of-the-box idea of using camouflage to stand out instead of blend in, the campaign features iconic faces, including Michael B. Jordan, Jeremy Lin, Quincy, Lolo Zouaï and Debbie Harry, sporting the cool new print in cities around the world.

The neon-updated print can be found splashed across an assortment of all-gender bags, t-shirts, sneakers, joggers, hoodies and other pieces. In a refreshed twist to the classic camo print, the collection features a drip-painting style in homage to the unique energy and attitude of Coach’s hometown, New York.

The house also created an immersive experience for customers through a partnership with TikTok, creating a camo effect that users can add to their posts.

Watch the trippy campaign video starring Jordan here:

Ready to stand out? The collection is available on Coach.com.