Under Pierpaolo Piccioli, who took the creative director role at the house following Demna’s departure, that philosophy is getting a full relaunch with two new silhouettes. The two styles at the center of it all are the Radar and the Triple S.2. The first is slender and extra versatile, built with a 360-degree lacing system that wraps the foot. While the second sneaker is the next generation of one of BALENCIAGA’S most recognizable silhouettes. This hybrid design takes the chunky aesthetic of the original and turns it into something more refined.

Courtesy of BALENCIAGA

For the campaign, photographed by Mark Peckmezian and shot on video by Mitch Ryan, BALENCIAGA enlisted actress Yao Chen, footballer Hugo Ekitike, and singer Katy Perry. They were all captured alongside the sneakers, TechWear looks, and pieces from the Fall 26 collection, as well as the everyday objects of their personal wellness routines. The idea running through the campaign is that the process of designing a great sneaker and the process of building a great career are not so different. Both require repetition, consistency, and a willingness to keep going when the context shifts around you.

Coinciding with the campaign launch, BALENCIAGA has released a series of exclusive playlists, the actual music that soundtracks each talent’s real-life workout routine. Available to stream across the brand’s official music social channels.

The Radar and the Triple S.2 are available now in select stores and at balenciaga.com.

Courtesy of BALENCIAGA