The Pillars Of Performance: Zegna Reveals Their Relentless New Outdoor Collection

Zegna’s latest launch fuses uncompromising luxury with the demands of the great outdoors.

Born in the landscape of Oasi Zegna, the heart of their values, Zegna reveals their latest outdoor collection, merging heritage craftsmanship into these fine fabrics. Nestled in the Biella Alps of northern Italy, the expansive free-access natural territory was first established in 1910 due to the founder’s, Ermenegildo Zegna, green approach. Later prompting a vast environmental restoration project, creating a sustainable interdependence to preserve biodiversity and community.

Centered around the pillars of performance, technicality, and modernity, the outdoor launch adapts the ethos of versatility to Zegna’s signature luxury leisurewear wardrobe, designed to withstand any rigorous conditions presented by the great outdoors. Crafted from a host of technical textiles and infused with practical details for ease, the launch promises uncompromising functionality for both the modern explorer and everyday cool-weather wear. By encompassing a complete wardrobe that includes outerwear, knitwear, technical sweaters, and trousers, the looks reveal a complete solution for outdoor living.

Branded as an ode to the house’s long standing heritage, the outdoor debut hallmarks Zegna’s 232 brand mark. The double-stripe, Vicuña-colored graphic is inspired by a 26km road paved in the 1930s that connects Oasi Zegna to local communities. Paying homage to the values and ideas that have defined the brand for over 110 years, the prominent brand identity represents their past and future. Consolidating its focus around active lifestyles, the collection is finished with accessories crafted in partnership with some of the most esteemed names in the fields of sport and performance; La Sportiva, Garmin, Zai, TSL, Sigg, and KASK.

Zegna and La Sportiva have reinvented the TX Top GTX Boots, which have water-repellent mesh uppers set on a durable Vibram sole, making them ideal for mountaineering and traversing off-road trails. Turning to the innovative GPS technology of Garmin for the Venu® 2 Plus Smartwatch, which is hallmarked with the Zegna 232 brand mark and programmed with health, payment, and safety features — indispensable on the ski slopes. With TSL, the house has created ergonomic Ski Poles with a convenient folding system and superior grip and shock absorbance.

In partnership with Zai, the looks result in high-performance Skis crafted with PowerRail technology. While Swiss label Sigg’s time-honored expertise meets Zegna’s refined style in an aluminum water bottle, finished with the 232 road Brand Mark. Lastly, their collaboration with Kask optimizes the matte Piuma Ski Helmet, which is signed off with the Zegna 232 road brand mark, then completed with an anti-fog double-lens visor and leather chin strap.

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