The Prada Linea Rossa Returns

The Prada Linea Rossa Returns

The classic staple is given a twenty-first century treatment.

The classic staple is given a twenty-first century treatment.

Text: AJ Longabaugh

First launched in 1997, the Prada Linea Rossa is back and bolder than ever.

Debuted on the men's and women's FW18 runways, this technical collection is a prime example of what forward-looking fashion indeed looks like. Expanding the Prada hemisphere into further territory, this rebirth shines a keenly distinct spotlight on how new modernity is more times than not is a callback to the rooted energy of advancement feeding longer lives to iconic staples.

In tandem with the launch of the 2018 Prada Linea Rossa, a digital campaign series has been released that focuses on the relationship of fashion and light, shape, and movement, creating "An ecosystem where sport and fashion overlap."

Watch the Prada Linea Rossa visual below and head to Prada.com to see more styles!

Credits: COVER IMAGE AND VIDEO COURTESY OF PRADA

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