Certain fragrances become more than just a scent, they weave themselves into your identity and presence. Nearly thirty years after its debut, Donna Karan New York reintroduces the classic Cashmere Mist, alongside a new campaign that celebrates everything people have always loved about it.

Imaan Hammam appears before photographer Mikael Jansson’s lens, giving us a visual narrative that feels both familiar and refreshingly new. The setting—a remote stretch of the Stockholm archipelago—sets the tone for something primal.

Photography Mikael Jansson | Courtesy of Donna Karan

Shot in black and white, the interplay of light against shadow create a pause, like the world has slowed just enough for us to notice every breath. Jansson’s angles transform the scent into something we can reach out and feel.

As it drifts over the scene, it creates a closeness between Hammam and the camera, between the viewer and the fragrance. As her fingertips graze the air, that small gesture becomes a perfect symbol of Cashmere Mist. A sensation as comforting as the softest fabric.

Photography Mikael Jansson | Courtesy of Donna Karan

Three decades may have passed, but this fragrance remains true to its essence. Now, in a new era, it resonates even more deeply with those who seek a perfume that lingers like a second skin.