The SS19 Season Belongs to The Versace Girl

The SS19 Season Belongs to The Versace Girl

Donatella Versace's legacy as an International powerhouse has never felt so modern.

Donatella Versace's legacy as an International powerhouse has never felt so modern.

Text: AJ Longabaugh

When hearing the word "icon" or "iconic" the absolute first image that pops into my mind is the Versace logo and everything that has proudly fallen underneath it's insanely powerful umbrella in both the industry and culture at large. For the Spring/Summer 2019 season, Donatella sticks to what she knows and creates a Versace kaleidoscope of patterns and reimagined staples that the fashion house has so obviously made "iconic".

The Versace girl is a proudly particular entity to the brand as we've seen multiple generations of models and the actual creation of the supermodel come out the visionary and late designer Gianni Versace's view of powerful women and what they are wearing. Irina, Gigi and Bella, Binx, Anok, Adut, Kendall, and now Kaia have all indeed earned their no-last-name-needed spot on the rosters and runways they find themselves on, at a scale that I don't believe the fashion world anticipated to grow as fast as it has.

Whether it's an LBD, a mismatch crop and mini skirt, or a sexy layered pattern ensemble, Donatella is driving the youth back into her namesake brand. The accessories she has created for Spring/Summer including a lineup of box bags, dainty chained belts with a casual gold bell, and innovated sneakers for the Versace girl on-the-go, prove that the creative energy and focus of the brand in continuing its legacy as the international powerhouse it is.

Bringing the narrative of the Versace girl full circle, OG supermodel Shalom Harlow stormed the runway in a floor length dress, closing out the Milano spectacle with a fierceness, beaming in her many times over earned glory. SS19 belongs to these girls and Dontella is making sure the world knows it. Brava, Donatella!

Credits: IMAGES VIA VOGUE

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