The Travis Scott x Air Jordan 6 “Cactus Jack” is Finally Here
The highly anticipated drop sparked controversy in the sneaker world
After a long wait, musical artist Travis Scott finally released his highly-anticipated Air Jordan 6 “Cactus Jack” collaboration this weekend. Rumors first sparked about the forthcoming collaboration during the rappers Super Bowl 53 halftime performance back in February, and as of this weekend, it’s finally up for grabs.
Featuring a dusty olive suede upper with black, white, and gray detailing. One of the unique focal points of the shoe is the tactical mini pouch on the left side of the shoes drawing on Scott’s taste for the utilitarian trend. The rapper’s Cactus Jack signature is featured on the heel and inner tongue of the shoe with an added glow-in-the-dark sole.
Offered in four sizes, the sneakers went up for sale this past weekend with a retail price of $250 for adults, $160 USD for grade school; $80 USD for preschool; and $60 USD for toddlers at select retailers and globally on Nike’s SNKRS app. However, the collaboration sold out in minutes with resale market users soon reselling the shoes for upwards of $1,000, four times its original retail price on sites like Grailed and StockX.
Frustrated fans who were unable to get their hands on a pair took to social media to discuss the greater issue with resale marketplaces dominating the system. A Travis Scott let out his grievances on Instagram in a post addressed to Nike and Scott touching on prioritizing “real fans” to be able to purchase the shoes first rather than “resellers using devices to cheat the system.” Several thousand users resonated with the statement, including Scott himself commenting “Ur voice won’t go unheard.”
The situation speaks to a larger issue of resellers saturating the majority of the market giving customers no other choice but to purchase an upsold version. While the drop still remains sold out on Nike retailers, it seems Scott is working to change the system in which the high-profile collaboration is sold so that all fans are able to get a piece.