The Unfolding of a New Dawn: Ferragamo SS23 Campaign

The new SS23 campaign reflects Ferragamo’s latest era of luxury.

Creative Director Maximilian Davis’ designs for Spring-Summer 2023 are captured in a boldly sensual light in Ferragamo’s new campaign, A New Dawn. The campaign, which chooses a dramatic backdrop of Ferragamo’s signature vibrant red, was shot by photographer Rafael Pavarotti. 

 

 

 

Drawing upon the house’s new language of luxury – distinctly modern, sophisticated and fetishisticaly desireable – the campaign also focuses on offering razor sharp sensuality, and elegant ease with a clear contemporary touch. Sculptural accessories meet sensual footwear in a range of pieces featuring a bag with sharp cut-out detailing and the geometric Elina sandal, while high-shine Wanda handbags work alongside the sunset degradé color palette. 

The collection is brought to life by a diverse cast of personalities; each bringing their own unique perspective in reference to Ferragamo’s attitude and independence. Photographed with clear intentionality, the campaign brings to life a new dawn for the house, one that is deeply rooted in its Italian heritage, but with eyes towards the future.

Discover More
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.