Exclusively available on Farfetch.com starting March 8th, the luxury fashion retailer partners with New Guards Group to add fresh activewear offerings to their joint brand, There Was One. Staying true to the brand’s passion for “elevated staples,” this collection puts functionality first.

Farfetch was launched in 2008 as an e-commerce marketplace for the world’s most luxe boutiques. The brand acquired New Guards Group (NGG) in 2019, and today serves loyal clients in over 190 countries and territories. Connecting their clientele to over 1,400 high-quality brands, Farfetch offers a white-glove shopping experience, making luxury shopping convenient. 

There Was One’s newest collection includes training and cycling-focused activewear for both men and women. But this isn’t your typical activewear. With each garment designed to perfectly coordinate with the rest of the collection, your active wardrobe is about to get a whole lot more cohesive. Cut from high-performance materials, this collection was created with the active customer in mind. 

“At Farfetch, we look to identify the needs of our customers, and translate these into our new collections,” says Chiara Gatti, Senior Head of Category Management & NGG Digital Brands, Farfetch. “Activewear has seen a strong growth trend recently, and we found the perfect formula to merge the performance and technical elements of the garments, with a design that reflects the There Was One identity. This new line has been designed for our customers that enjoy training and cycling in daily life, but also to dress up with style without renouncing its high-performance materials.”

Cool blues, subdued yellows, and oh so much black dominate this athlete-chic collection. Women will find an amazing selection of cycling shorts, leggings, supportive sports bras, lightweight jackets, and fitted cycling tops. The men’s collection is equipped with track jackets, running and training shorts, and a myriad of cycling attire. Through this aesthetically conscious collection, Farfetch and NGG cater to “a conscious consumer who values quality and longevity from their favorite wardrobe staples,” says Gatti.