Tiffany & Co. Clashes Brand Ideologies with the NFL in Anticipation of Super Bowl LVII
The two industry titans merge their heritages to conspire on a Mitchell & Ness Football Jersey
Following Tiffany & Co.’s release with footwear titan Nike, the house has announced its latest collaboration with Mitchell & Ness Nostalgia Co. in honor of the upcoming Super Bowl LVII taking place on Sunday, February 12, in Glendale, Arizona. With their exclusive football jersey design, the two industry heavyweights merge their creativity to celebrate their shared heritage of designing and handcrafting iconic sports trophies.
First crafted by Tiffany & Co. for the inaugural Super Bowl® I in 1967, the Vince Lombardi Trophy symbolizes the pinnacle of gridiron glory. Three years after it was introduced, in 1970, the trophy was renamed after the late Green Bay Packers coach, Vince Lombardi, who led the Packers to victory in the first two Super Bowls. It was initially designed by Oscar Riedener, a former Vice President at Tiffany & Co., who sketched the basic design on a napkin during a 1966 meeting with the NFL commissioner, Pete Rozelle. The design features a regulation-size football in a kicking position.
The limited-edition jersey features details that offer an unmistakably Tiffany aesthetic. These include Tiffany Blue® accents and an archival “T&CO” insignia. Moreover, a “57” nods to the Tiffany & Co. Fifth Avenue Landmark store on 57th Street and Super Bowl LVII. Each jersey is packaged in a limited-edition Tiffany Blue Box® that features the Michell & Ness logo overlapping Tiffany’s logo.
The Tiffany x NFL® x Mitchell & Ness Football Jersey is available on Tiffany & Co.’s website as of Friday, February 3rd.