On October 20th, Netflix and Tiffany & Co collaborated for a Frankenstein afterparty at the luxury jeweler’s flagship store, known as The Landmark, on 5th Avenue.  Frankenstein has garnered attention as one of the most anticipated films of the season. While available now in select theaters, it will be available to stream through Netflix on November 7. 

Guillermo del Toro is celebrated for his ability to create fantastical worlds, incorporating fantasy and gothic elements, and known for films like The Shape of Water, Pan’s Labyrinth and Pinocchio. For the event, Tiffany transformed The Landmark and designed immersive window displays in collaboration with del Toro. The store’s five windows depict scenes from the film, and frames were installed into each mimicking the laboratory windows of Victor Frankenstein.

Within the store, projected videos and dramatic lighting set the mood. Signature cocktails were served that were inspired by the film. Attendees were able to view a photography exhibit of the characters along with costumes from the film and jewelry from the Tiffany archives on the building’s eighth and ninth floors. 

Director Guillermo del Toro was at The Landmark party, as well as Mia Goth, Oscar Issac and Jacob Elordi. Chef Daniel Boulud, Julian Schnabel and others were also in attendance for the star-studded evening.