Tiffany & Co. Commits to Support Vulnerable Communities Through the ‘Infinite Strength’ Collection

The luxury jewelry retailer pledges $2 Million to COVID-19 relief.

  • Author: Laura Sanchez

As cities begin to reopen, we continue to see a spike in reported cases of COVID-19 across the nation. Although it feels so good to be out again, we must not forget the most vulnerable populations who are still being disproportionately affected—Tiffany & Co. has committed to aiding those communities. 

Back in April, Tiffany & Co. donated $1 million to COVID-19 Solidarity Response Fund for the World Health Organization and recently announced that it will donate an additional $2 million to coronavirus relief funds. 

Starting this month and through August 31, the luxury jewelry and specialty retailer will be donating 100 percent of the profits from its coveted Infinity collection. Tiffany & Co partnered with CARE, the poverty-fighting humanitarian organization to aid communities that have been affected the most due to the pandemic—women and people of color.

The initiative will help up to 80,000 people regain financial stability. “In partnership with CARE, we pledge to make a minimum donation commitment of USD $2M to help support vulnerable communities,” the retailer announced on Twitter. 

The collection consists of 34 styles, it includes bracelets, earrings, rings and pendants, with prices ranging from $150 to $5,900. All sales for a limited time will go to the Infinite Strength campaign and are available now on Tiffany’s site. 

 

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