Less than one year after being named global House ambassador for the luxury jeweler, Hailey Bieber faces Tiffany & Co.’s newest campaign for T Collection, a sparkling selection complete with modern silhouettes and the brand’s most recognizable letter.

In the campaign, Bieber showcases new designs for the brand she holds close to her heart, wearing a pair of pavé diamond earrings and two oversized pendants in the Los Angeles shoot. “I have special memories of the women I admire wearing Tiffany & Co. jewelry,” said the model. “It’s a real honor to join that legacy as the face of the T Collection.”

Finding its inspiration internally, the collection takes from the House’s iconic logo with a recurring T motif in bangles, hoops, and more. The unmistakable reference to the brand’s identity, hand-polished finishes, and natural layering ability are just hints at the meticulous care taken in the jewelry’s design. The graphic silhouettes themselves are tributes to strength and modernity, which pairs fittingly with the campaign’s entrepreneurial star.

“A modern-day style icon, Hailey Bieber embodies the powerful spirit of the T Collection,” said Alexandre Arnault, Executive Vice President, Product and Communication, Tiffany & Co. “We are excited for her to star in our new T Collection campaign.”

T Collection is available now, with designs ranging in price from $3500 and $6800. Newer designs are set to launch in September 2022 and early 2023, among them an 18k rose gold ear cuff of pavé diamonds and similarly priced pendants.