For 82 years, Tiffany & Co.’s flagship store–The Landmark–has been a symbol of New York, looking over the city’s shopping scene from the top of Fifth Avenue. In 2019, the iconic store undertook a journey to transform the luxury retail institution, honoring its emblematic long history and reflecting current generations’ aesthetics. Now, it is finally time for Tiffany & Co. to re-open the door of its palace and shine a light on a new era.

To reimagine the Fifth Avenue Landmark, the house partnered up with legendary architect Peter Marino and the Office for Metropolitan Architecture (OMA New York) led by partner Shohei Shigematsu. Marino was the mastermind behind the reimagination of the store’s interior design and he was responsible for preserving the historical facade. OMA, instead, designed the long-awaited three-story glass addition to the building structure. To quote the lovely Holly Golightly from Breakfast at Tiffany’s, “That’s right. [We are] CRAZY about Tiffany’s!”

Here’s what to expect from your upcoming visit to The Landmark. Just as you enter the main floor, you will be able to enjoy scenes of the Manhattan skyline and Central Park. The images will be displayed through LED screen technology in newly-added arch windows, and they will change hourly to always greet you with a fresh view. Then, you will head to the sweeping curvilinear staircase at the heart of the store. The architecture, inspired by Elsa Peretti’s organic forms, features undulating balustrades and angled infinity mirrors.

Innovation is not the only quality that defines the new space. There are nearly 40 artworks embedded throughout the store’s 10 floors. From paintings to sculptures to video installations, clients will experience a variety of pieces, some of which were commissioned by renowned artists. Damien Hirst, Julian Schnabel, and Daniel Arshman are only a few of the artists featured in the space. And of course, the incomparable Jean-Michel Basquiat’s Equals Pi (1982), which was seen in the recent “About Love” Campaign with Beyonce and Jay-Z, will be featured in the back of the space on the main floor. 

Finally, the store will be home to the most expensive collection of Tiffany High Jewelry in the world, including a new design for the legendary 128.54-carat Tiffany Diamond. On floors 8 and 9, you will be able to end your visit with a tour of a dedicated museum and exhibition spaces. For those who still won’t have enough, the Landmark’s top floor has turned into an intimate residential space for the ultimate Tiffany experience.

To celebrate, on the morning of April 26, Tiffany & Co. brought together its Tiffany friends and family to welcome the reopening of the newly transformed flagship store on 57th Street and Fifth Avenue.

Now known as “The Landmark,” the momentous morning kicked off with a Tiffany Blue® ribbon-cutting ceremony with House ambassador, actress Gal Gadot, alongside notable guests such as Camila Queiroz, Amelie Zilber, Heart Evangelista, Athena Calderone, Leonie Hanne, Jackson Yee, Henry Lau, Blake Gray, Helena Bordon, Kate Bock, and more.

The Fifth Avenue Landmark will officially reopen its doors to the world for visitors to discover the wonders of Tiffany & Co. on April 28^th at 10 am EST.