Continuing where they left of with the 2021 campaign, BLACKPINK’s Rosé and Tiffany & Co. join forces to introduce the new Tiffany HardWear campaign. A global house ambassador of the brand, Rosé is wearing select pieces from the new line. Shot by Mario Sorrenti, the campaign aims to showcase the intimate, yet powerful nature of the collection.

Although it was only first released in 2017, Tiffany HardWear has become a staple line of the jewelry company. Its signature gauge link motif brings styles from the bracelets from the 1917 Tiffany Archive into the modern era. Industrial shapes serve as a tribute to the soul of New York City, and pay homage to its rebellious and powerful energy. Subversive design combine with elegance and sophistication to express the feminine spirit of Tiffany HardWear.

In the campaign, Rosé is wearing pavé diamond Tiffany HardWear styles from the previous collection. However, the main stars of the campaign are the new necklace and bracelet that will make their debut this July. They feature black titanium links that shine with 19k rose gold and diamonds. She wears new full pavé diamond styles that will make their debut in November as well.  The 2022 HardWear campaign debuts globally on March 14 on both print and digital platforms.