Tiffany and Co. has been one of the most well renowned luxury jewelry brands for almost 200 years. In 1837, total sales on opening day were just around four dollars. Now, in 2026, the legacy jewelry designer opens one of their “most important stores on the west coast.”

South Coast Plaza in Orange County, California welcomed Tiffany and Co. to their grounds September 23rd. Safe to say the brand knows how to make an impression and throw a fabulous party. The celebration included Zoey Deutch, Charles Melton, Laura Harrier, Ashe, Kelsey Merritt, and more.

Inspired by the “natural beauty of California,” guests were beckoned in with canapés, champagne and cocktails as they explored the store. The scene was influenced by the wild poppies of California, meant to be a nod to the enduring inspiration that Tiffany & Co. designer Jean Schlumberger gets from the state’s beauty. 

Chef Daniel Boulud created a multi-course dinner for guests to enjoy while listening to acclaimed singer Ashe — who recently released the hit “Stop The Wedding!” and “Funeral” — put on an unforgettable performance to close the night.