There are few Copenhagen couples more iconic than Rotate co-founders and designers Jeanette Madsen and Thora Valdimars. Few platonic couples, anyway. During Copenhagen Fashion Week, one is rarely found without the other as they bounce around from shows to events, bringing their incomparable party girl energy (and unmissable looks) to every room they enter. So it was only fitting that this season, in lieu of a runway show, Rotate would stage a party in the form of a Vegas wedding reception.

Photography by Moeez Ali

“Rotate has always been about celebrating life’s defining moments, and none are more iconic than a wedding,” says Madsen. “It captures everything we love: romance, glamour, and the joy of dressing for something that deserves to be remembered.” Held at a grand venue (last seen during CPHFW as the site of (Di)vision’s viral tablecloth runway show), it was an immersive Vegas wedding experience, complete with an Elvis impersonator, garter belts, and a bouquet toss. “For me, Vegas is pure escapism,” says Valdimars. “It’s somewhere people go to celebrate, reinvent themselves, and make unforgettable memories. That’s exactly the spirit we wanted to bring to this Copenhagen Fashion Week.”

Naturally, all the It girls were out, and they even put on their slinkiest, sparkliest frocks for the occasion (a rarity in Copenhagen, where the uniform tends to be decidedly more casual). Given that Rotate launched bridal in 2022 and has been a go-to brand for wedding guest looks (not to mention bridesmaids) since long before that, the theme served as the perfect excuse to wear Rotate looks, both old, new, borrowed, and blue. Supermodel Mona Tougaard donned a veil on the dance floor, Scandinavian It-actor couple Herman Tømmeraas and Alicia Agneson made it a date night, and more than a few duos— inspired by the love in the room, no doubt—decamped to the couches to make out.

Photography by Moeez Ali

For Madsen, the night brought back memories of her wedding and the joy of having “everyone you live in the same room.” For Valdimars, meanwhile, it was more of a dress rehearsal. “I got engaged earlier this year, so weddings have taken on a whole new meaning for me,” she says. “It’s made me realize that the most memorable celebrations are the ones where people feel free to be themselves, dance until late, and simply enjoy being together.”  

Photography by Moeez Ali