Timberland Releases “Generation Boat” Campaign Just in Time For Spring

35 years after the original 3-Eye Lug Hand-sewn Boat Shoe was released, Timberland presents a modern collection with the same commitment to durability

Inspired by the heritage of work, Timberland launches a new collection of boat-inspired footwear and apparel that’s made to last. Available March 21st on timberland.com and in Timberland stores and select retailers worldwide, Timberland keeps its 40+ year legacy strong with a sturdy collection and nostalgic “Generation Boat” Campaign.

Best known for their iconic yellow work boots (or as we North Easterners call them: Tims) that were first introduced into the workwear scene in 1973, Timberland has been dedicated to melding fashion and practicality for decades. Designed to withstand the harsh and unpredictable weather of New England, Tims have become a wardrobe essential for both men and women. Today, Timberland offers a wide range of footwear, apparel, and accessories. The brand’s top of the line craftsmanship continues with this new boat-inspired collection.

Courtesy of Timberland

Just in time for boating weather, Timberland utilizes “responsively sourced materials” to create the latest iteration of the 3-Eye Lug Hand-sewn Boat Shoe. The original model was released in 1978, just five years after the yellow work boots, and combined a chunky outsole with a sleek hand-sewn upper. While the newest models are designed for durability and traction, they are also adorned with Premium Timberland Leather and feature an anti-fatigue EVA footbed for all-day comfort.

But the fun doesn’t stop there. Reimagining the boat shoe to resemble the silhouette of the brand’s iconic yellow work boots, the Men’s Timberland Authentic 7-Eye Chukka simultaneously blends in and commands the room. Fit for the adventurer, these footwear launches are chic anywhere and everywhere. 

Courtesy of Timberland

Complementing the new footwear designs, Timberland releases a capsule apparel collection made of lightweight, sustainable fabrics. The Cotton Hemp Denim Chore Jacket is what Spring outerwear dreams are made of. Lightweight yet heavy-duty, this jacket is fit for all of your change-of-the-season festivities. Composed of 80% organic cotton and 20% hemp, this jacket features three outlined pockets and that classic Americana aesthetic. The woven SS Shop Shirt is cropped, relaxed, and made from 100% regenerative cotton. Suitable for everyday wear, lighten up your wardrobe with these garments. 

Courtesy of Timberland
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