On the crisp evening of September 12, the industry cognac titan of Remy Martin teamed up with the famed, multifaceted designer Mr. LaQuan Smith to celebrate the brand’s “The Rémy Sidecar Magic Hour” global campaign during LaQuan’s Spring Summer 23 NYFW debut. Hosted at the Intrepid Sea Air & Space Museum, the show kick-started the evening of fashion with a special Rémy sidecar moment, eventually leading to a toast to wind down the summer and the culmination of “The Rémy Sidecar Magic Hour” campaign.

The campaign invites everyone to seek contentment and ownership over the best part of each day – that sweet spot just as the sun sets. As the energy upheavals and all the elements align, a magical feeling overcomes, all with the perfect summer cocktail in hand – The Rémy Sidecar. Amid a hub of cultural maestros sat arts and entertainment VIPs guests, including Julia Fox, Cassie, Becky G, Christine Quinn and LaLa Anthony, among others, who were seen sipping their Rémy Sidecar cocktails in preparation for viewing LaQuan’s new collection.

LaQuan Smith’s creative and cultural excellence is translated in his latest SS23 collection – as well as his acknowledgment of sensuality and femininity, creating a space of applause for the female body. In June, LaQuan joined Rémy Martin to kick off the “The Rémy Sidecar Magic Hour” campaign with a Magic Hour-themed party in New York City, where they met up to toast the Magic Hour. As summer winds down, LaQuan and Rémy Martin continue to encourage and celebrate their profound love and commitment to excellence, craftsmanship, and the magical feeling when the atmosphere, music, food, drinks, and people blend together effortlessly.